Touch-and-Go with Target’s SMARTLY Brand

We’ve all been there. The need to pick up something from the store with the confidence that, yes, we CAN run into Target for just one thing and only one thing. Oh how wrong we are.

As of late I’ve discovered a new brand of household essentials at Target under the brand name ‘Smartly‘.  So far I’ve only picked up liquid hand soap and body wash, however they also offer the following items.

  • laundry detergent
  • bar soap
  • toilet paper
  • shaving cream
  • razors
  • facial cleansing wipes
  • hand and body lotion
  • facial lotion
  • paper towels
  • all-purpose cleaner
  • dishwasher gel
  • liquid dish soap
  • ammonia
  • napkins
  • plastic cutlery
  • paper plates
  • plastic straws
  • disposable cups
  • sandwich bags
  • trash bags

From the outset, the brand looks decent. Smart packaging with pricing sliding under $5 for just about everything, with the majority of the items around $2 or less.

The first product I tried was the Lavender Scented Liquid Hand Soap, for which I paid 99¢ and was very happy.  The smell was pleasant and the soap did it’s job. Overall I was very pleased and was eager to try more from this new line.

The Smartly-branded Rain Shower Scented Body Wash is available for $1.99, which is on my list to review in the future; if it’s up to par, it could be a reasonably priced replacement for higher-end body washes and shower gels.

On today’s Target run, the pleasant-scented lavender version of the Smartly Liquid Hand Soap was depleted and I had the misfortune of choosing the wrong replacement scent on a whim for our next bottle of hand soap. While the Blossom Scented Liquid Hand Soap looks like it would be a decent choice, it turns out that looks can be deceiving.

Don’t get me wrong, the soap works — it would be pretty difficult to make a soap that doesn’t actually get you clean, after all! — but the scent, while generally pleasant in very small doses, lingers on far too STRONGLY. Using a pea-sized drop and washing my hands as normal, the heavy scent carries in almost a cloud around me, lasting in excess of 30 minutes after hand washing.  I am not one who is usually sensitive to scents, however the notes in the Blossom fragrance mixed with it’s potency have made for an unpleasant experience and even feelings of light-headedness.

So far, the Smartly line has given me some mixed results. Though I plan to test out more product and scent offerings, the thought of further over-indulged lingering scent issues seems to be cause for some concern. Be on the look out for a new review of Smartly body wash, coming soon!

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